The China International Footwear Fair (CIFF) and Moda Shanghai were established to serve China's vibrant shoemaking sector, the largest in the world.
The exhibition is particularly tailored to companies within the Chinese leather, fur, garment and fashion accessories sector. China is an ever growing market for fashion products, and both CIFF and Moda Shanghai are touching on this growing demand from domestic companies.

 China accounts for 53% of global footwear production
It is impossible to underestimate the future expansion of the China footwear manufacturing industry.  Back in 1999 alone, the estimated output of 5,930 million pairs of shoes made China the largest producer in the world, accounting for no less than 53 percent of global shoe production, during 2006, that figure will rise to 55 percent.

But the statistics alone tell only part of the story.  With rising demand at home and overseas for more high-end footwear, has come a need for local manufacturers  to upgrade technology, improve techniques, and buy top-end shoe accessories  from overseas.

CIFF is the industry venue that permits Chinas most influential shoe manufacturers to meet face-to-face with potential suppliers from all corners of the globe.

China joined the World Trade Organisation (WTO) in June, 2004.  Deutsche Bank predicted the following five years would witness an annual growth in shoe production of around 20 percent.

At present there are around 16,000 businesses and two million people involved in leather enterprises and these figures exclude operations with sales income below RMB 1 million (US$125,000). Of the 16,000 businesses, 7,200 are shoe manufacturers producing a staggering 5 billion pairs of shoes a year. Most of them are produced in Guangdong, Zhejiang, Fujian, Jiangsu, Shandong, Shanghai, Liaoning, Tianjin, Henan and Hubei.

It is thought that within five years the less prosperous western regions of China will become the production base for low-end shoes while the eastern and southern areas will concentrate on higher quality production.

 MODA SHANGHAI:
The same situation pertains to Moda Shanghai (MS).  This exhibition is aimed squarely at Chinese manufacturers in sectors such as garments, bags and belts, and who are looking for international fashion and accessory suppliers