After buying hiking-boot-company Timberland Co. (TBL) for about $1.8 billion, VF Corp. (VFC), the world’s largest apparel maker began to increase the most since 2008 in New York trading.

Data compiled by Bloomberg shows that the company’s per-share price is $43, and they will pay 12 times Timberland’s earnings which is excluded interest, taxes, depreciation and amortization which compares with the 9.7 median multiple in nine shoe and clothing deals since 2006.

This biggest acquisition in VF’s 112-year history will make its sale in outdoor and sports gear rise more than half the total. And the last year had reached $7.7 billion. At the same time Wrangler jeans want to cut costs at Timberland and boost the brand’s revenue by 10 percent annually by expanding in Europe and China, executives said on a conference call today.

VF, based in Greensboro, North Carolina, increase 10 percent, that is, rose $9.21 to $101.01 at 4 p.m. in New York Stock Exchange composite trading, and Timberland advanced 44 percent to $43.20.