For sneaker addicts,where their love for that comes from sole.

Sneakers are not just an item, but a lifestyle and a philosophy. Their relevance is reflected in the marketing and in the sheer number of “sneaker heads” who buy them.

Sneaker heads value every aspect of footwear, not only for their own personal satisfaction but because others do too. It all works together.

“Certain things just wanna make people buy a shoe,” said Arvin Arrozal, a sales representative at FOOTAGE by THECOOLSHOESHINE, a sneaker consignment shop located in the heart of downtown Fullerton. “A lot of it has to do with the hype of a particular shoe and the story behind it.”

For the holiday months ahead, the Jordan brand will get the most love.

Arrozal said the Nike Air Jordan 11(XI) Concords, which are being released Dec. 23, are going to be the most sought-after sneakers.

“It hasn’t been retroed (re-released) since 2000. There’s always that joke that if you’re a sneaker head, you have to at least have one pair of Concords,” Arrozal said.

Another high-demand Jordan sneaker re-debuting will be the Air Jordan 3 (III) Black Cement, which will be coming out Nov. 25.

Also highly anticipated is the Nike Air Yeezy 2, which is Kanye West’s second shoe in his iconic line. The release date is unknown but it’s rumored to be sometime in the next few months.

As for ongoing trends within the sneaker landscape today, Nike running shoes are among the most popular.

“Nike’s running game has been pretty good,” said Jarryd Samonte, 21, a kinesiology major and employee at the Nike Factory store in Ontario Mills Mall in Ontario, Calif. “People really like Nike Free Runs. Those are real popular with college students.”

Gabriel Zamora, 20, a communications major shares a similar sentiment.

“Anything Nike running (shoes) is popular right now. Nike Lunar Eclipses, Nike Frees and Nike Air Max’s are pretty fresh too,” said Zamora.

As for the future of sneaker trends, Samonte hopes to see Nike revive the Nike Dunks line.

“I really want them to retro dunks, I feel like the dunk game died down a little bit and I feel like they’re ready for a comeback,” Samonte said.

Although there are many reasons for buying sneakers, Arrozal has one message for those buying sneakers.“Don’t just buy what is popular. buy it because you like it,” he said.

Essentially,for sneaker addicts,love for the sole is love from the soul.