Reebok's EasyTone sneakers are to be re-launched despite charges brought against the sportswear brand by the Federal Trade Commission.
Reebok president Uli Becker appeared undeterred by the recent $25million settlement with the FTC, announcing that they will continue to develop and promote their line of muscle toning sneakers.
The message, delivered in the presence of Addidas CEO Herbert Hainer and other executives at a press lunch in New York this week, comes in the wake of charges that the EasyTone advertising campaign was deceptive
Easy toning: Reebok's walking shoe that claims to improve muscle tone
Advertisements claiming that walking in its EasyTone shoes and running in its RunTone shoes strengthen and tone key muscles more than regular shoes, were misleading, according to the FTC.
In a previous statement Reebok defended its decision to settle by saying: 'Settling does not mean we agree with the FTC's allegations; we do not.
We have received overwhelmingly enthusiastic feedback from thousands of EasyTone customers, and we remain committed to the further development of our EasyTone line of products.'
Reebok to re-launch EasyTone shoes
