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 Dongguan China Shoes Partners with A-Shoes - Promoting the Upgrade of China Shoes Industry

To promote the upgrade and transformation of footwear industry in China, Dongguan China Shoes.China Shoetec (the most professional shoes fair in Southern China and the premier one stop sourcing platform for middle-to-high end footwear) and A-Shoes (the world’s largest footwear business complex which will be inaugurated by end of 2012) have reached the strategic partnership. Dongguan China Shoes.China Shoetec and World Footwear Industry Development Forum (organized by A-Shoes) will be held concurrently on Nov 1 – 3, 2012, at GD Modern International Exhibition Center, Houjie, Dongguan, China.

Strategic Partnership to Boost the Footwear Industry of Dongguan
The urgent needs of transformation and upgrade of China’s footwear industry are triggered by the challenges of financial tsunami, crisis of European debt, and the changes of China’s consupmption market.
Continue the success of the cooperation in 2008, A-Shoes will join Dongguan China Shoes again this year with over 100sqm exhibition area. Series of promotion campaigns will be launched to attract international attention. Meanwhile, A-Shoes is organizing a pavilion of their major clients to participate in Dongguan China Shoes, creating an ideal sourcing and information exchanging platform for the industry players.

Dongguan China Shoes is entering its 15th edition and during the past 10 years, the show devoted to the upgrading of the industry and is renowned as one of the most important shoe exhibitions in Southern China. A-Shoes, known as the "Silicon Valley" of the world's footwear industry, is being expected by its high-end positioning, comprehensive functions, clear core value, and the world's first industrial chain operating model. The two shoe giants joined hands to provide the best platform to upgrade and promote the development of Dongguan footwear industry.

World Footwear Industry Development Forum will be Held Concurrently
The 3rd World Footwear Industry Development Forum will be held concurrently at the same location of Dongguan China Shoes.
According to Mr. Zhang Hua Rong, President of Asia Footwear Association and Chairman of HuaJian Group, “World Footwear Industry Development Forum has been held successfully for 3 editions and it’s highly appreciated by Mr. Wen Jiabao, Premier of China. The Forum, as a platform of cohesiveness and information exchange, explores the world footwear development and transformation strategy. It has become the world's most influential and highest level professional forum.”

In last edition, more than 1,000 industry experts were gathered to explore and discuss the future development of footwear industry, including Committee of Boao Forum for Asia Advisory, Long Yongtu (Former Vice of the Ministry of Foreign Trade and Economic Co-operation), Ma Hua (Vice Director of the Guangdong Province Foreign Trade and Economic Cooperation Department), Xu Jianhua (Secretary of the Government of the Guangdong Province); representatives of footwear associations from 18 countries and regions, 10 international associations and 36 China’s associations, as well as numerous world's biggest footwear trading companies and over 600 key footwear enterprises.
In the coming edition, experts will have further discussion on the hottest topics of footwear industry, including international trading trend and further development of footwear industry in China.

Extensive Promotion Campaigns to be Launched

Dongguan China Shoe and A-Shoes, in the name of "strategic partners", open up a new situation of promotion. With various promotion resources from both parties, including outdoor advertising, print media, online media, newspaper and so on, the promotion campaigns will be more extensive.
For more information about the exhibition, please visit:

[Supplementary Information: About A-Shoes]
A-Shoes ( is the short form of the World Footwear Headquarters Base (Asia), which is located in Houjie Town, Dongguan City. It is an international high-class platform for new shoe material, creative design, advanced technology, and manufacturing process for the China’s footwear market. It also accommodates the purchasing, R&D, trade, information, logistic and brand incubation of leather, shoe material, footwear and shoe machine.

A-Shoes is also the organizer of the World Footwear Industry Development Forum. With the support from China National Light Industry Council, and sponsored by Department of Foreign Trade and Economic Cooperation of Guangdong Province, People's Government of Dongguan City, Asia Footwear Association, it becomes the most important forum of the shoes industry in Asia. Since this early spring, A-shoes joined as the Strategic Partner of China Shoes . China Shoetec in Dongguan.

For media enquiry / media cooperation, please contact:

Ms. Siliya Wang
Messe Düsseldorf (Shanghai) Co., Ltd
Tel: 86-21- 6169 8300
Fax: 86-21- 6169 8301

Ms. Fiona Pang / Ms. Cathy Lau
Adsale Exhibition Services Ltd
Tel: 852-2516 3348 / 852-2516 3342
Fax: 852-2516 5024