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Home > Modafeel Special Zone at Dongguan China Shoes: Top Italian Designers to Bring New Vogue in Shoes
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 Modafeel Special Zone at Dongguan China Shoes: Top Italian Designers to Bring New Vogue in Shoes

The 15th Dongguan China Shoes . China Shoetec will be grandly staged on Nov 1-3, 2012 at GD Modern International Exhibition Center, Houjie, Dongguan. There is an exciting news that numerous top Italian designers will bring their latest shoes to present at the event. Dongguan China Shoes is not only an ideal place to showcase fashionable footwear, trendy materials and advanced machinery, but also a platform that connect domestic & international players and a perfect meeting point for exhibitors, visitors, international designers and manufacturers.


Gathering top designers with inspiration everywhere

Dongguan China Shoes has always been emphasizing and believing in the importance of products design which is the key for the long-term success of a brand. To promote this idea, the 15th Dongguan China Shoes will join hands with the International Fashion Designer Club to present a brand new special zone “Modafeel, which will invite top Italian designers to showcase various fabulous shoe products in their own design, and provide the first-hand design information and solutions.


Modafeel is a high-end footwear design zone delicately arranged by the organizers to demonstrate the world class professional, original, and high-quality products. About ten top Italian designers will be invited to introduce their cutting-edge design concepts, refined craftsmanship, as well as the ingenious application of various materials to inspire the domestic footwear industry.


Famous designers including Gianpietro Papa and Mario

Lauro Scoccia will come to Dongguan for the first time, and meet the visitors at “Modafeel”. These two prominent designers have made notable achievements in terms of professional shoe making, shoe structure and unique design style. As a freelance designer, Gianpietro Papa has set up his personal brand as early as in 1978, and established his own company “IL PAVONE S.a.s.” six years later. His professional technique has won him various opportunities to cooperate with world-renowned footwear manufacturers, including ILPAUONE, GIAN PIETRO PAPA, and GIAN PIETRO.IT, etc. Mario Lauro Scoccia, the founder of Lauro Designer features multi-element designs and his cooperating brands include AMERICAN EAGLE, GEOX, STYLE GRAND, BATA INTERNATIONAL, VALLEVERDE, TWENTY TWO, NEW GISAD, DI GI, and BERTONE, etc. Except its leading position in terms of shoe mold making and shoe design, Lauro Designer has also received high recognition among the industry for the Cad-Cam 3D image of men and women footwear produced by its subordinate design studio.


Undoubtedly, Modafeel with premium designers will surely offer visitors an experience of innovative and inspiring design of the upcoming fashion trend without going abroad.





Glamorous fashion shows displaying in-fashion shoes

In addition to shoes exhibiting and on-site communication, the organizers will also

arrange professional fashion shows in the Modafeel Zone to showcase the marvelous design at the T-stage together with the most fashionable shoes showing the trend of next year, bringing a feast of shoes with amazing artistic expression that can perfectly represent the design idea of the designers and enable the visitors understand it in a more direct way.


The debut of Modafeel Zone makes Dongguan China Shoes an expecting show. It will offer an exclusive stage for brilliant Italian shoes; meanwhile provide the domestic shoe manufacturers and industrial professionals with a unique opportunity to communicate with world top designers, facilitating more cooperation and inspirations.



The promising design talents arising in Dongguan China Shoes

"The 4th Belle Cup China Leather Innovative Design Competition", concurrently held with Dongguan China Shoes, has stepped into another stage. The organizing committee has received over 300 design works in the past several months which are trendy, creative and highlighted by the Oriental features.. After the first-round review, 50 design works were selected by the judging panel to enter the final competition. They are now available at official website ( for online public votes .




Jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), China Council for the Promotion of International Trade - Guangdong Sub Council. (CCPIT Guangzhou), Messe Düsseldorf (Shanghai) Co. Ltd., Adsale Exhibition Services Ltd., and Guangdong Modern Convention and Exhibition Management Co., Ltd., the 15th Dongguan China Shoes . China Shoetec is the most professional footwear exhibition in south China, and is Asias premier one-stop platform for the display and sourcing of medium- and high-end shoes, materials and machinery.


For more information about the exhibition, please visit:



Media Contacts:

Ms. Siliya Wang

Messe Düsseldorf (Shanghai) Co., Ltd

Tel: 86-21- 6169 8300

Fax: 86-21- 6169 8301


Ms. Fiona Pang / Ms. Cathy Lau

Adsale Exhibition Services Ltd.

Tel: 852-2516 3348 / 852-2516 3342

Fax: 852-2516 5024